S.E.E.D: Free Business Boot Camp


sparking the growth of small businesses in the Soma Pilipinas CULTURAL District by providing intensive classes, mentorship, and 1:1 consultation from industry veterans.



981 Mission St.
San Francisco, CA 94103


Monday, May 14, 2018
Monday, May 21, 2018



Spark Your Growth

We polled over 20+ businesses to learn their needs to custom tailor a workshop in subjects areas that they care about most.

These boot camps will offer you 1:1 intensive consultations with a variety of industry professionals for FREE.  


Learn about low-cost possibilites to do business in SOMA Pilipinas




AN Upcoming Pop-up Retail Space


PRESENTED BY derose & appelbaum



The boot camp begins with a brief 15 min overview of our experts' area of expertise.  Following the presentation, each entrepreneur gets 30 min of 1:1 consultation with our experts.


Public Relations

In the world of social media, blogs, and influencers, the power of press still reigns king. Discover how to get press coverage and what journalists look for in a story.


Lease Negotiations

Lease negotiations are tricky. To the inexperienced, the process can be fraught with potential traps and loopholes. We'll teach you the top 3 things to look for in a contract and how to negotiate to your advantage.


Food Costing

Menu costing is key to profitability. Learn how to perform this critical task effectively and efficiently.


Visual Merchandising

Visual merchandising is an art form. Our industry expert will teach you the secrets to laying out your store and arranging your products to maximize sales and increase your bottom line. 


Corporate Catering

Corporate and special event catering can make the difference between a food business that is break-even and one that is profitable. Learn you how to build this revenue stream for your business.



People have raised 10's of thousands of dollars on Kickstarter and Indiegogo. Learn the tips and tricks to running a successful crowdfunding campaign.



Our industry veterans have years of experience and a passion for helping fellow entrepreneurs. This intensive boot camp gives you the chance to speak with each expert 1:1.


Paloma Concordia

Public Relations


Paloma's education and career began in the fashion and retail industry, and transitioned into the music business at the height of the digital media boom. Inspired by progressive artists in the Bay Area, she combined her experience in these fields and founded her own PR agency. The PapaLoDown Agency is boutique public relations company specializing in fashion, art, food, and entertainment industries.


Billy Chan

Lease Negotiations


Billy handles business and corporate work for new companies, established businesses, individual entrepreneurs, family shops, large enterprises, multi-entity groups, private firms, small corporations, and big partnerships. His clients operate in the areas of retail, clothing, accessories, technology, restaurant, real estate, travel, furniture, entertainment, hospitality, design, professional, consulting, and other services.


Rose Balderian

Visual Merchandising


Rose Balderian is the founder of VM Works. With over 15 years of visual merchandising experience, she has worked with various retail categories such as clothing, accessories, cosmetics, home goods, food and beverage. Although Rose has spent much of her career working with luxury retail brands, her passion lies in helping the small business community grow. She is a firm believer that having a smaller budget often leads to more creative results. 


Feldo Nartapura

Corporate Catering


Feldo Nartapura is the founder of Sataysfied Catering, which has been in business since 2011. Feldo's humble beginnings originally started out as a basic need to make additional income and help pay rent for his apartment in San Francisco. In selling his family's Indonesian satays on the streets of the Mission, Feldo has grown his business into a successful and thriving catering company, specializing in Indonesian and Filipino food. Throughout the years, his company has fed 1000+ startups and 100,000+ employees in the Bay Area as well as being a participant in food festivals. Constantly developing new ideas and expanding his client base, Feldo has created a new Asian BBQ catering concept called Tiger's BBQ. Sataysfied is also looking forward to feeding the masses again at Outside Lands Music & Food Festival.


Desi Danganan



Desi is a serial entrepreneur.  As the managing director of Plinth Agency, he has successfully grown businesses through strategic branding, design, and crowdfunding. Plinth Agency has a solid 83% track record in crowdfunding and has raised over $430,000 for projects in food, technology, the arts, and health & wellness spaces. He's also the mastermind behind UNDSCVRD SF and the economic development planning of SOMA Pilipinas.


Kevin Villanueva

Food Costing


Kevin's journey through the restaurant industry began in his mother's kitchen, coring ampalaya and picking dahon ng sili.  After an intense education at Cornell University and The Culinary Institute of America, Kevin worked his way around the country, from white tablecloth restaurants like Union Square Cafe to groundbreaking ones like Jeepney and Maharlika to massive operations like The Pelican Hill Resort and Spa to unique concepts like In Situ at the SFMOMA.  His journey brought him to The Culinary Edge, a boutique restaurant consulting firm that focuses on restaurant strategy and innovation for clients such as Jack in the Box, Courtyard by Marriot, and AMC Theaters.  His unique background and thoughtful approach have provided his clients with creative solutions and delicious food.


Monday, May 14, 2018

9:30a - 10:00a: Check-in
10:00a - 11:45a: Introductions Overviews from our Experts
11:45a - 12:30p: Lunch Break*
12:30p - 3:00p: 1:1 One-on-One Sessions with the Experts

*Provided by The Sarap Shop

Monday, May 21, 2018

2:30p - 3:00p: Check-in
3:00p - 4:15p: Introductions Overviews from our Experts
4:15p - 5:00p: Merienda Break*
5:00p - 6:00p: One-on-One Sessions with the Experts

*Provided by the Alchemy Kitchen 



981 Mission St.
San Francisco, CA 94103